High consumer satisfaction rates show women rank Overhead Door tops
Overhead Door has been awarded the 2012 Women's Choice Award by WomenCertified® in the Garage Door Category based on a WomenCertified Brand Preference Survey, which was developed based on a joint study with the Wharton School of Business.
WomenCertified, the voice of the female consumer, honors brands with the Women’s Choice Award seal, which recognizes brands based on a woman’s propensity to recommend that brand to others. More than 5,000 female consumers were surveyed about their favorite garage door brands, and Overhead Door came out on top. As part of the award process, home improvement professionals were also asked their opinion in the WomenCertified Consumer Audit to validate the survey findings.
“Overhead Door is honored to earn the Women’s Choice Award and to be considered the brand of choice among women. The award validates Overhead Door’s commitment to our distributors and our collective ability to deliver professional service and high performance products. The Women’s Choice Award represents the earned trust that women put in our brand.” said Dennis Stone, President and Chief Executive Officer, Overhead Door Corporation.
When a company bears the Women’s Choice Award seal, it is distinguished as a brand women trust and recommend. “Recognizing the top home improvement brands nationwide that are women-friendly and align with women’s identified preferences is important to our mission at WomenCertified, where we are women helping women make smart choices,” said Delia Passi, founder of WomenCertified and author of “Winning the Toughest Customer: The Essential Guide to Selling to Women.” “We are proud of Overhead Door for taking ownership of their customer experience and creating a business environment that bucks the trends and continues to provide exceptional service both to women and men alike.”
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