Each year Builder Magazine commissions an in-depth study surveying what brands builders recognize and use most. The survey rates the products' quality across 70 categories. For the fifth year in a row, the Overhead Door™ Brand has topped Builder Magazine's list in brand familiarity, brand used most, and quality rating.
Builder Magazine's Builder Brand Use study asks participants to rank garage door brands in four categories: brand familiarity, brand use during the last two years, brand used most, and quality.
Joe Dachowicz, vice president of marketing for Overhead Door Corporation, does not take this long-standing honor for granted.
"We know consumers today have more options than ever, looking not only to their family and friends for advice, but to websites, reviews and professional recommendations such as studies like Builder Magazine's Brand Use Study," Dachowicz said. "We're committed to our partnerships with homebuilders and consumers, and I'd like to thank our Overhead Door™ Distributors and employees for producing high-quality products and providing dedicated customer service to keep us top-of-mind for projects."
Now in its 21st year, the results of the 2016 Brand Use Study were announced in Builder Magazine's April Buyer's Guide issue. The publication is distributed to more than 10,000 builders across the nation.
There is no better feeling than being number one in familiarity, quality and usage with our customers. If you're interested in seeing how other brands stacked up with homebuilders, check out the other results.
Published: June 28, 2016