Year in Review
2020 was certainly an eventful year for Overhead Door™ Brand. We celebrated our 99th anniversary while unveiling cutting-edge innovations, launching our one-of-kind Red Ribbon Rewards program and achieving award recognition.
Though the pandemic has certainly changed things up this year in many ways, the industry still recognized new residential garage doors as one of the most important investments for curb appeal. In fact, garage door replacements ranked at No. 2 for the highest return on investment (ROI) for household renovations according to the 2020
Cost vs. Value Report by Remodeling magazine and the National Association of Realtors (NAR). Last year’s study concluded that U.S. homeowners who chose to replace their garage door saw an average of 94.5% ROI at resale. In select markets, that figure went as high as 132.7%.
Residential Garage Door Solutions
Impression Steel Collection® Enhancements
Last year, Overhead Door™ Brand announced new features to the popular
Impression Steel Collection® Model 5800. The new offering included a Recessed Panel option complete with four new premium finishes and two wood grain color choices. The Recessed Panel features a unique pinstriped panel with a bold, recessed stamp design, allowing homeowners to obtain a carriage house-style garage door while benefiting from the low maintenance and durability of steel. With the new colors, customers can now select these residential doors in a variety of stunning designs: Red Walnut or Weathered Gray wood grain textures or Desert Tan, Gray, Terra Bronze, Black, White, Almond, Sandstone or Brown.
Commercial Door Solutions
Allura® Exterior Shutter Model 653RX
Aesthetic versatility meets uncompromising security with the new Allura® Exterior Shutter Model 653RX. Providing added protection for driveway access from the street or entrances to residential properties in high traffic areas, this new door is equipped with an extruded aluminum curtain and guides to provide an aesthetically pleasing, compact design with an attractive, finished look. With a weather resistant operator enclosure and a sloped hood design to promote moisture runoff, this door is designed to stand the test of time. Homeowners can choose from a variety of design details including slat options and powder coat finishes. PowderGuard® Premium powder coat finish options are available in approximately 200 colors and can be custom matched to architect specifications.
RapidFlex® Stainless Steel Options
Overhead Door™ Brand continues to innovate for industrial doors and last year expanded our
RapidFlex® Model 991 with new stainless steel options. Geared especially for applications prioritizing cleanliness, such as food processing facilities, the new package includes choices of front and wall guides, sloped hood, head plates, operator cover and a few other options to appeal to the needs of business owners and facilities managers. The new optional features help food facilities obtain FDA and USDA approvals and follow good manufacturing practices (GMPs).
In 2020, we also launched the Overhead Door® Heavy Duty Rail, a double reinforced, C-Channel rail to support the industry’s tallest and heaviest residential doors. Compatible with all existing Overhead Door™ openers, the Heavy Duty Rail can supplement any screw, belt, or chain drive models, reinforcing the motor rail, and bolstering the opening system. While the Heavy Duty Rail weighs approximately twice as much as a standard rail of the same length and drive type, it can be installed by a single technician with ease. The sturdy design keeps rail deflection at a minimum to offer homeowners confidence in its performance.
Earlier in 2020, Overhead Door™ Brand released our first residential wall mount garage door openers,
Infinity™ 2000 Models 9020H and 9120H-B, which are ideal for homes with limited headroom or ceiling space. These new openers come standard with the Overhead Door® Wireless Wall Console, which released earlier in 2019, and will reduce installation time for distibutors and ease the everyday lives of consumers with their ‘Jogger Button,’ allowing homeowners a maximum 30-second delay to exit the garage safely when used.
Another technology innovation of the year was our first
Universal Keypad. Allowing homeowners to control up to three garage door openers with one device and PIN, the Universal Keypad is compatible with some of the most popular garage door opener brands sold in the U.S. Plus, it’s super easy to set up and control with simplified keypad programming and efficient backlight coverage.
OHD Anywhere App
As a leader in all things technology, Overhead Door™ Brand also updated features in the new version of the OHD Anywhere® app, incorporating user feedback to improve everyday life and allow homeowners to monitor and operate their garage doors remotely from their smart device. The new generation of
OHD Anywhere® features simplified navigation to see all doors on a single screen, improved customized notifications by door, event and user and a hold to open/close function to prevent inadvertent operation. Additionally, the update includes upgraded aesthetics with the ability to customize the background theme and built-in tutorials for setting up rules and users.
Awards & Recognition
Women’s Choice Award
For the ninth consecutive year, Overhead Door™ Brand further emphasized our brand trustworthiness and quality when we earned the
2020 Women’s Choice Award® by WomenCertified® for ‘America’s Most Recommended Garage Door Brand’— an honor based on customer ratings and a national survey distributed to up to 200,000 women. The Women’s Choice Award survey recognizes products based on female consumer satisfaction in a wide variety of categories.
Overhead Door™ Brand was also named a “Brand Leader” by BUILDER magazine. Ranked by more than 1,000 respondents in the 2020 BUILDER Brand Use Study, we were recognized as the garage door brand with the highest ‘brand familiarity’ and the ‘brand used most.’ Additionally, we were named among the top three brands for garage door openers. The annual study gauges the attitudes of U.S. builders, developers and contractors to reveal the top manufacturers and products on the market.
Red Ribbon Rewards
In fall 2020, Overhead Door™ Brand launched our new one-of-a-kind incentive program that rewards the sales representatives for our distributors, known as Ribbon Sales Professionals (RSPs), for selling certain Overhead Door™ products. The
Red Ribbon Rewards program offers the opportunity for enrolled RSPs to earn points by claiming their product sales, which can be redeemed for over 60,000 products and experiences including worldwide travel, event tickets, brand merchandise, real-time hotel booking, digital subscriptions and more!
Influencing Home (and Studio) Improvement
Extreme Makeover: Home Edition
Extreme Makeover: Home Edition on HGTV returned last Spring better than ever by gracing our screens with a new spin. The reboot showcased heartwarming stories, passionate volunteers and well-deserved renovations for families who give back to their communities. Featuring breathtaking renovations in the series, for their garage door needs they turned to none other than, The Genuine. The Original. Overhead Door™ Brand. We helped four deserving families by completing their home renovations with beautiful garage doors.
Spring Your Home into Shape and Fall Refresh
Seasonal changes warrant fresh updates to your home that leave the neighbors jealous. As such, Overhead Door™ Brand was featured on Daytime TV and The Lifestyle List for segments offering expert tips on how to “Spring Your Home into Shape” and hot to give your curb appeal a “Fall Home Refresh with Overhead Door™ Brand.”
Larry Kosilla of AMMO NYC
Influencer and expert car detailer Larry Kosilla spent one year constructing the perfect studio for his YouTube series, AMMO NYC, creating the ultimate car detailing garage where he can work and film his show. Larry needed a quality door that would bring enough light into the studio while keeping his cars secure from onlookers, and we knew our aluminum glass doors would be the perfect fit! With help from
Overhead Door Company of Brookfield™, AMMO NYC got exactly what it needed with Model 521. See the
full video here.
More to Come for 2021!
As we approach our 100th anniversary this year and celebrate with our distributors, team members and customers, you can rest easy knowing there is much more coming from the Ribbon in 2021. New and improved residential and commercial products will continue to prove the quality and trust found at Overhead Door™ Brand.