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Jan 30, 2024

#1 Garage Door Brand Across Homeowners

Recognized by the 2023 BUILDER Brand Use Study

builder brand use study logo 2023

builder brand use study logo 2023

As a homeowner or a contractor in today’s market, choosing the right brand for your garage door is crucial. It's not just about the product; it’s about trust, quality and recognition. When it comes to these attributes, the Overhead Door™ Brand stands out, as evidenced by the recent 2023 BUILDER Brand Use Study.

In this annual survey, which reflects the preferences of U.S. builders, developers and contractors, Overhead Door™ Brand has been named the #1 Most Recognizable Garage Door Brand. Moreover, it was also among the top choices in the category of Brand Used Most in the Past 2 Years. This is a testament to the company's commitment to quality, performance and customer satisfaction.

Why Overhead Door™ Brand?

For more than 100 years, Overhead Door™ Brand has been synonymous with quality and reliability in the garage door industry. Our iconic Red Ribbon logo and “The Genuine. The Original.” slogan aren’t merely symbols; they represent dedication to providing the best in residential and commercial doors.

The network of over 440 Distributors, operating across the country under the trade name “Overhead Door Company,” is known for offering superior products and expert service. When you choose Overhead Door™ Brand, you're not just purchasing a garage door - you're investing in expert installation and service that guarantees your garage door will operate seamlessly and reliably for many years.

The BUILDER Brand Use Study Insights

The 2023 BUILDER Brand Use Study is a comprehensive survey that generated responses from 1,000 builders, builder-developers and general contractors across the U.S. This study explores various building product categories, and garage doors are a significant part of it.

Respondents in the survey evaluated brands according to Familiarity, Most Usage, and Perceived Quality. Overhead Door™ Brand ranked top position in recognition and frequent use which highlights our prominence and acceptance within the industry.

The research also highlights key factors that impact brand selection, with product performance and availability through preferred dealers emerging as the primary influencers, closely followed by considerations of price and warranty. These findings align seamlessly with the strengths of the Overhead Door™ Brand, as we provide high-performing products readily accessible through our extensive network of dedicated distributors.

Evolving with Market Trends

Interestingly, the willingness to switch to new brands has decreased in 2023, with only 18.3% of respondents "much more willing" to try new brands. This underscores the significance of well-established trust and delivered quality in a brand. Being recognized as the #1 Most Recognizable Garage Door Brand among those in the building industry exemplifies this trend. Overhead Door™ Brand has consistently innovated while maintaining high standards customers and professionals have come to expect. This balance of innovation and quality is what keeps Overhead Door™ Brand at the forefront of the industry.

Transforming Your Home with Overhead Door™ Brand

Selecting the perfect garage door is a crucial decision for your home or project. To start your project, find your local distributor through our distributor locator – our distributors provide top-quality service to ensure satisfaction and peace of mind. Overhead Door™ Brand garage doors are crafted for outstanding performance, durability, and aesthetic appeal. Whether you're in the move-up market, entry-level, or luxury space, we offer a diverse range of garage doors that elevate your home's curb appeal and functionality.

So, consider the Overhead Door™ Brand – where quality, recognition, and service converge to deliver the finest in garage doors. Trust the brand that builders, developers, and contractors rely on the most – trust Overhead Door™ Brand.

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