‘Most Familiar Brand’ and ‘Brand Used Most Often’
BUILDER Brand Use Study 2018
Nearly 1,000 U.S. builders, developers and contractors have voted the Overhead Door™ Brand as the garage door brand with the highest brand familiarity and the brand used most, according to the 2018 BUILDER Brand Use Study. The annual study reveals the top manufacturers and products that are the best fit for builders’ current needs.
“The Overhead Door™ Brand has remained one of the study’s top choices for builders, developers and contractors for eight years. We’re proud of the products and trust that we’ve earned for nearly a century,” said Heather Meiner, Overhead Door Brand Manager. “We look forward to the next 100 years of innovative product achievements combined with superior service.”
According to the survey conducted by leading market research firm The Farnsworth Group, product performance and desirable features are the top two priorities in product selection. Other important factors for choosing a product include warranty, availability, price and ease of installation. Survey respondents represented a variety of price points, disciplines and production volumes across 51 building product categories.
Earlier this year, the Overhead Door™ Brand earned its seventh consecutive Women’s Choice Award® by WomenCertified® for ‘America’s Most Recommended National Garage Door Brand.’ The leading garage door brand has also earned three 2017 REMODELING magazine “Brand Leader” awards in its product category, receiving first place for Brand Familiarity, Brand Used Most and Highest Quality.
For the full results of the BUILDER Brand Use Study